Who I Am · What I Do
20+
YEARS OF EXPERIENCE
I don't run marketing. I run revenue.
I've built marketing from three sides most executives only see one of — agency (account coordinator to EVP), in-house (VP of Marketing, $44M firm), and consulting (startups to Fortune 500, six verticals).
3
PERSPECTIVES:
Agency + In-House + Consulting
That combination means I don't just build strategy. I execute it, lead the team, and tie every decision back to a number.
My MBA is in international business. I've lived and worked abroad. I ramp in days, not months — and I operate like a founder with a marketer's toolkit.
6+
VERTICALS
CASE STUDIES
What results look like in practice.
CASE STUDY 01
IoT SaaS · SERIES B · $6M ARR
90 days. A complete Marketing OS built from scratch.
THE SITUATION
A $6M ARR startup had no marketing foundation, was burning ≈ $10K/month on Meta with 85% garbage leads, and no repeatable process. No brand, no funnel, no system.
WHAT I DID
Days 1–30 · Audit & Fix Full system audit revealed a broken CAPI connection — Meta had no conversion signal and was optimizing blind. Fixed it. Lead quality shifted immediately.
Days 31–60 · Build the System Built everything that never existed. Used AI to analyze 100+ founder interviews. Built complete brand voice, messaging pillars, and interactive content bank. Delivered in depth buyer personas, found and integrated existing assets, and architected fully automated customer journey.
Days 61–90 · Activate & Hand Off Delivered a complete Sales & Marketing OS in SharePoint — brand playbook, sales field kit, revenue engine, proof library. Team-ready by Day 90.
85%
LEAD QUALITY FIXED
30%
CONVERSION UPLIFT
DAYS TO FULL OS LIVE
90
$0
ADDITIONAL BUDGET REQUIRED
CASE STUDY 02
Manufacturing · E-commerce · $44M firm
Transformed a legacy manufacturer into a digital-first growth brand.
85%
REVENUE GROWTH VIA E-COMMERCE
The largest U.S. manufacturer of three-ring binders with $44M in revenue had no digital infrastructure. Revenue was relationship-driven, trade-show dependent, and entirely offline. As VP of Marketing, I rebuilt the entire function from the ground up.
THE SITUATION
AMAZON GROWTH
17% YoY
-
Led eCommerce to generate 85% of total revenue — Amazon sales grew 17% YoY
-
Integrated global creative, cutting agency costs 20% and accelerating GTM speed 30%
-
Launched sustainable division — 3× product line growth over conventional products
-
Built cross-continental marketing team of 20+ from scratch
-
Delivered $180K in process savings within two quarters
WHAT I DID
PROCESS IMPROVEMENT SAVINGS
$180K
THE SITUATION
A telemed startup brought me in at pre-revenue stage — part CMO, part COO. The founders had a product but no brand, no go-to-market strategy, and no operational infrastructure. They needed someone who could build all three simultaneously.
3x
PRE-LAUNCH VALUATION
25%
FASTER SPEED TO MARKET
Acquired
SUCCESSFUL EXIT
CASE STUDY 03
HealthTech · Telemed Startup · Pre-revenue
Built the brand, ops, and GTM that made a startup acquirable.
WHAT I DID
•Complete brand identity, voice, and positioning from scratch
•Full go-to-market strategy and launch plan
•Operational infrastructure — processes, systems, team structure
•Investor-ready positioning that tripled pre-launch valuation
•Accelerated time-to-market by 25%
INDUSTRIES · CLIENTS
Enterprise-tested. Built for scale.
Healthcare
Health plan marketing · Member & employer acquisition · Patient acquisition · Compliance-aware campaigns
E-Commerce & Retail
Omnichannel retail · Big box & market-place strategy · GTM & product launch · Pricing & channel strategy · Vendor Negotiations
Startups & Scaling
0-to-1 marketing · Go-to-market strategy · Infrastructure build · Fundraising & valuation positioning · Fractional leadership · Branding
Manufacturing
B2B demand gen · Channel marketing · New market entry · Product development · Multi-channel marketing · Platform integration · Trade marketing
Gaming
Player acquisition & retention · Loyalty & players club growth · Promotional strategy · Brand development · Partnership marketing
Tourism & Hospitality
Destination marketing · Regional & state tourism · Hotel & resort marketing · Brand acquisition & rebranding · Partnership development · Global market strategy
Location
Fort Worth, TX · Remote-friendly
Let's figure out if I'm the right fit.
Available for fractional CMO engagements, interim leadership, and strategic advisory roles. Typically works with 2–3 clients at a time.